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MSCHFS big red boots, viral big red boots

The internet is going Gaga for MSCHF's big red boots. The viral Big Red Boot, the latest fashion item from artsy American brand MSCHF, has sparked a love-hate relationship. 

You've probably seen the big red boots. They are coming for you, just like the latest strain of Covid, and resistance is futile. They will not sleep until every poor soul is forced to weep in front of them. Or you could laugh. Or perhaps both. 

MSCHF's new shoe, you see, isn't a shoe at all. The brand has a long history of mocking consumer culture, sometimes by selling it. Let's learn about them in a little more depth.

Why are these BRB (Big Red Boots) so popular?

The Goal:-

The goal, as with MSCHF's popular Walking Boot, which resembles an air cast, or the satanic blood sneakers, which resulted in rapper Lil Was X being sued by Nike, was to generate enough hype around the product that it sold out. MSCHF rarely attempts to create a mass-market product. It dismissed the notion that the boots were a joke. "It's not satire," MSCHF told The New York Times in a statement after declining to be interviewed. "But what's interesting is that we're living in a time when it doesn't have to be." The group claimed that the cartoonish aesthetic had become "mainstream enough" to render the Big Red Boot legible as, well, a boot. 

The Idea: -

MSCHF stated that "cartoonish Ness" was incorporated into the shoe design so that wearers could feel liberated "from the constraints of reality."

Sure, it looks like a shoe and fits on your foot. It also appears to be quite comfortable, if a little sweaty. However, the shoe is more of a fashion statement than a sartorial accessory, something meant to be viewed on a screen rather than worn in everyday life.

The boot's design is an odd mix of extraordinary and unremarkable. It's a big puffy rubber shoe that looks like it belongs in Astro Boy's closet or a '90s video game. 

The boots may be released with a straight face by MSCHF, but they are the work of a team that has long understood the relationship between divisiveness and virality. MSCHF members have released a slew of pranks in the form of products since 2016, but the organization was formally founded in 2019 by Daniel Greenberg, Gabriel Whaley, Stephen Tetreault, Kevin Wiesner, and Lukas Bentel. 


At first glance, some people believe the boot will be uncomfortable to wear. The ankle cuff edges resemble the mouth of a bottle (or, more accurately, a bong), and it doesn't appear to be particularly flexible, leaving many people with thicker calves wondering if it will fit at all. 

Several videos are circulating on the internet. One TikTok video shows how dangerous it would be to take the stairs while wearing the viral big red boots

They first appeared on social media this month, in images from a photo shoot featuring model Sarah Snyder and on the feet of Oklahoma City Thunder guard Shai Gilgeous-Alexander. They amassed over 20 million views on TikTok. Commenters mocked the boots, calling them "stupid," "absurd," and divisive. 

Some of the brand's previous outrage bait has been sacrilegious. It released "Satan Shoes" in 2021 in collaboration with Lil Nas X: Nike Air Max 97s containing the blood of MSCHF team members. Nike promptly filed a lawsuit. 

"We're fine with being despised," Mr. Greenberg told The New York Times that year. "We just don't want apathy."This time, the footwear appears to have found an audience eager to join in on the joke.


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